The following template is to be used as a guide, and you
will edit your own text to properly inform visitors about your unique
situation. This template is intended to help you cover the major items
that should be disclosed in a good general . Remember to
keep language simple and clear. A brief introductory summary helps site
visitors understand you major principles quickly.
COMPANY NAME respects each individualís right to personal privacy.
We will collect and use information through our Web site only in the ways
disclosed in this statement. This statement applies solely to information
collected at COMPANY NAMEís Web site.
Part I. Information Collection
COMPANY NAME collects information through our Web site at several
points. We collect the following information about primary visitors:
[list types of personally identifiable information].
We may also collect [types
of personally identifiable information] which our users divulge about
other people, [such as referrals or gift purchases.] COMPANY NAME does
not actively market to children, and we never knowingly ask a child under
13 to divulge personal information.
We collect the following
general data that is not personally identifiable information [list].
We collect demographic data in order to [explain reason].
We verify the accuracy of
this information by [explain verification procedure].
We collect this information
through [describe collection methods, such as registration forms, clickstream
tracking, automatic logging files, and so on. Describe what information
is collected through each method]. The information is collected
[voluntarily or involuntarily]. To receive our products and
services, [type of information] is mandatory because [explain reason].
Other information we request is optional.
We [do or do not] employ cookies.
A cookie is a small text file that our Web server places on a userís computer
hard drive to be a unique identifier. Cookies enable COMPANY NAME to track
usage patterns and deliver customized content to users. Our cookies
[do or do not] have an expiration date. Our cookies [do or do not] collect
personally identifiable information. [If so, list what and why.]
Banner advertising appearing
on our Web site may collect the following information: [list what and
how it is collected]. Third parties collect the following information
at our Web site [list types of information].
Part II. Information Usage.
The information collected by COMPANY NAME will be used for
[list all specific purposes]. Users who provide information will
receive [list products, services, email announcements or advertisements].
Registered users [will or
will not] receive additional announcements from us about products, services,
special deals, and a newsletter. Out of respect for the privacy of our
users we present the option to not receive these types of communications.
The information we collect
[will or will not] be used to create customer profiles based on browsing
or purchasing history. We [will or will not] supplement information
collected at our Web site with data from other sources [such as credit
history to authorize purchases].
We may share data with the
following third parties: [list, including shipping companies, credit card
companies, and so on]. These third parties will use the information
as follows: [list all specific purposes]. Users may [opt in or opt
out] to have their information shared with third parties.
We offer links to other
Web sites. Please note: When you click on links to other Web sites,
we encourage you to read their privacy policies. Their standards
may differ from ours.
Our Web site offers [chats,
forums or message boards]. Please be advised that information posted
in these venues becomes public knowledge.
If our policy on information
collection or uses changes, will advise you by [explain means of communications
and time frame].
Part III. Access to Information
COMPANY NAME maintains the accuracy of our information by [explain
procedure]. Users may access their own personal information and
contact us about inaccuracies they may find. [Explain how.]
Users may delete their information from our database by [explain procedure
and time frame].
Part IV. Problem Resolution
If problems arise, users may contact COMPANY NAME by [list
methods]. We are committed to resolving disputes within [time frame].
Part V. Data Storage and
COMPANY NAME protects user information with the following security
measures: [describe security protocols, secure servers, firewalls, SSL
encryption and other technology and procedures used to protect consumer
If you have any further questions
about privacy or security, please contact us by sending an email to: